Wednesday, May 28, 2008

ignorance and corporate compliance. . .

I don't know what is more disturbing, the fact that some idiot on FOX news complained about Rachel Ray's scarf in an online ad, or Dunkin Donuts succumbing to pressure to remove the ad.

Here is the story- in the ad Rachel appears as in the picture to the right. Michelle Malkin (a Fox news commentator) thought that this was a kiffihey, a middle eastern garment "popularized by Yasser Arafat and a regular adornment of Muslim terrorists appearing in beheading and hostage taking videos". What Ms Malkin fails to take note of is that such a garment is a "normal" and expected dress of the region. Much as we would never consider leaving the house without shoes on, men in this region would not leave the house without their kiffihey. They serve multiple purposes, to protect against sand and wind, heat and in the bad weather, cold. To assume that it is a symbol of terrorism is a giant leap, and quite naive.

To make matters worse, Dunkin donuts succumbed to the pressure of this person and pulled the ad. No wonder we are confused about all things middle eastern- we are so easily frightened of things we don't know.

If we were to apply her logic to terrorism then perhaps we should avoid images of men dressed in whatever Timothy McVeigh and Terry Nicols were wearing when they carried out the Oaklahoma City bombing. This two are home grown terrorists who carried out their attack in pants and tee shirts- do those images conjure up terrorism to you?
didn't think so.

Don't be afraid of what you don't know.

4 comments:

Ashley said...

And on a side note, from a girl who actually lives in the Northeast: THESE SCARFS ARE IMMENSELY POPULAR RIGHT NOW! Everyone and their Mom is wearing them, they are for sale on the streets and in expensive boutiques. I even mentioned to Travis the other day that I really wanted to get one. They are practical and unique!

Anonymous said...

Title of your blog is perfect for this. It would be facinating to see an analysis of the before-during-after affects of this cluster-f on Dunkin Donuts' brand!

I'm sure there were than a couple calls between their legal & marketing chiefs on this!

Anonymous said...

Title of your blog is perfect for this. It would be facinating to see an analysis of the before-during-after affects of this cluster-f on Dunkin Donuts' brand!

I'm sure there were than a couple calls between their legal & marketing chiefs on this!

Anonymous said...

I think Ms Malkin's comment was not done in ignorance but on purpose to incite people and give her some recognition or more visibility. People like her probably would like to be more like say a Howard Stern, Jerry Springer or some of the shock jocks you listen to on your conservative radio. This is only a win win for her as she gets the visibility, Fox gets attention which probably gets her a raise and most of all possibly a commercial or spokeswoman for a major scarf maker.